The AI marketing toolkit for multi-location brands
Your marketing team just enrolled in Charm School.
Ready-made courses that plug into Claude and work like a marketing assistant who already knows your brand. Built from nearly 20 years of growing brands with more than one front door.
More locations. More people writing. More ways to sound off-brand.
Every new door adds a franchisee, a manager and an agency who all write copy their own way. Corporate can't review everything, and generic AI tools don't know your brand from the place down the street.
The voice drifts
Ten locations, ten versions of your brand. Customers notice, even when you don't.
Launches start from scratch
Every opening rebuilds the same pages, presale funnel and local playbook by hand.
The team is lean
One marketing team, many brands or doors, and no budget for an agency at every level.
How it works
Enroll on Monday. On-brand by Friday.
Enroll
Pick your class level and add the Charm School courses to your own Claude account. No new software to learn.
Teach it your brand
Start with Brand Voice Lab. It builds your voice guide, and every other course writes from it.
Put it to work
Ask for a local plan, a week of posts or an event recap in plain words. Connect HubSpot and it can build there too.
The curriculum
Two courses on day one. A new one every month.
Every course is a skill your AI assistant uses on request, built from real launches, campaigns and franchise playbooks.
Open now
Brand Voice Lab
Builds a five-minute voice guide your locations can actually use, then writes and audits copy against it.
Open now
Grassroots Ground Game
Local marketing plans: community events, partner outreach, activations, budgets and recaps for any location.
Coming monthly
Location Launch 101
Location pages, a presale funnel from VIP list to founding offer, and the launch timeline.
Coming monthly
Creator Club
UGC shoot plans, creator briefs, outreach messages and usage terms.
Coming monthly
The Inbox
Email and SMS campaigns, sequences and consent setup, with a read-out on what worked.
Coming monthly
Rewards & Offers
Promotions, founding-member offers and loyalty program frameworks.
Coming monthly
Report Card
Turns your HubSpot data into a plain-English monthly marketing report.
Your teacher
Taught by someone who has opened a lot of doors.
Nate Chang has spent nearly 20 years in franchise and multi-location marketing across food and fitness. He helped grow YogaSix from about 12 to more than 200 open locations in under five years.
Charm School packages the systems he uses every day so your team can run them without hiring an agency.
Tuition
Pick your class level.
Month to month. Cancel anytime. Founding members keep founding tuition for as long as they stay enrolled.
Freshman
For a single location or a solo marketer
- Brand Voice Lab
- Grassroots Ground Game
- The Inbox
- New curriculum every month
Most popular
Honors
For a growing brand with a small team
- Everything in Freshman
- Creator Club
- Rewards & Offers
- Report Card
- Template library
Valedictorian
For franchisors and multi-brand groups
- Everything in Honors
- Location Launch 101
- Monthly live office hours with Nate
Courses unlock as they're released. Charm School runs inside your own Claude account. HubSpot is needed for Location Launch 101 and Report Card. No refunds for partial months.
Questions before the first bell
What do I need to get started?
A Claude account with code execution turned on. Connect HubSpot if you want the courses that build pages and pull reports for you.
What's included on day one?
Brand Voice Lab and Grassroots Ground Game. A new course arrives every month after that, plus updated versions of the ones you have.
Who sees my brand's information?
Charm School runs inside your own Claude account, so your voice guide, data and drafts stay with you.
I'm not a franchise. Is this for me?
Yes. If you have more than one location, more than one brand or more than one person writing copy, it's built for you.
Can I cancel?
Anytime. Tuition is month to month, and you keep access through the period you've paid for. No refunds for partial months.
Rather have it done for you?
Charmstrongs can build and run the whole system with your team. Email info@charmstrongs.com.
The founding class is forming now.
12 seats at founding tuition, locked in for as long as you stay enrolled.
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Save your seat in the founding class
Charm School is the AI marketing toolkit for multi-location brands, by Charmstrongs. 12 seats at founding tuition, locked in for as long as you stay enrolled. Founding members get early access to every course and help shape what we build next.
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